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  • A design approach for better IoT experiences

    When it comes to IoT product design, Chris Matthieu of Citrix knows it's all about the user experience, not the engineers doing the designing. Continue Reading

  • customer engagement

    Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading

  • customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading

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