Digital marketing applications News
June 07, 2017
Hewlett Packard Enterprise is looking to bring its channel up to speed with digital marketing concepts and trends -- a business area where many partners tend to stumble. The HPE Digital Marketing ...
January 24, 2017
CompTIA said the competitive landscape for channel firms is expanding, as more nontraditional partners enter the fray. New players include the vast networks of SaaS ecosystem partners.
October 21, 2016
The Computer Weekly Open Source Insider blog recently ran a story on real time personalisation here... and it's a topic that appears to have provoked more interest in the subject. Chief science ...
July 29, 2016
With the Verizon purchase of Yahoo, the telecommunications company hopes to break into the cutthroat business of digital content, but challenges await. Also: Oracle invests in cloud; more Microsoft layoffs.
Digital marketing applications Get Started
Bring yourself up to speed with our introductory content
Retargeting, also known as remarketing, is advertising that features specific products or services and targets an individual who has viewed them online. Continue Reading
Channel partners may find the formal RFP process challenging, but they can influence the bid in advance -- and boost their chances for success -- through digital marketing. Continue Reading
Sports World Chicago got a boost by targeting a captive audience of potential merchandise buyers near Wrigley Field. Continue Reading
Evaluate Digital marketing applications Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software. Continue Reading
The open source Drupal content management system offers users responsive design and WYSIWYG content and web development tools, as well as tagging tools for easy content organization. Continue Reading
Capturing, storing and analyzing data in the cloud proves to be the best route for one online marketer. Continue Reading
Manage Digital marketing applications
Learn to apply best practices and optimize your operations.
Relios sells jewelry. But its customer base isn't monolithic, so it uses analytics tools to send the right message to the right people. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
Problem Solve Digital marketing applications Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Amazon and others wrote the book on the recommendation engine. Rather than build its own, music startup PonoMusic turned to data prep and BI software maker Datameer to ramp up fast. Continue Reading
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading
This year's MIT Sloan CIO Symposium focused on the digital enterprise and how the line between internal and external customers is blurring. Continue Reading