Marketing applications News
June 09, 2017
While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
January 09, 2017
SAP acquires Abakus marketing measurement software for SAP Hybris marketing suite; openSAP adds new courses for S/4HANA, data science, simple screens, financials.
October 10, 2016
PTC, a company that built its reputation in CAD, is enlisting channel partners as it expands into the internet of things software infrastructure marketplace
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It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
The AWS Marketplace is an online store managed by Amazon Web Services that allows a company to buy and sell software for deployment and development on the AWS platform. Continue Reading
Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service. Continue Reading
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IoT World's Gavin Whitechurch explains why IoT data and AI are going to be critical in the next generation of technology-oriented enterprises. Continue Reading
The right CRM products can give organizations a competitive edge by helping them identify, attract and retain customers. Learn how to select the right tools for your organization. Continue Reading
With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros. Continue Reading
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Too many moving parts? No worries, expert Amy Reichert explains options for new content marketing tools in CMS. Continue Reading
While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape. Continue Reading
Offering free content may seem counterintuitive when the goal is to sell, but educating consumers -- not just selling to them -- is better for a long-term marketing strategy. Continue Reading
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Your target customers are consuming content from a variety of outlets. Get advice on getting attention from tech journalists, bloggers and analysts. Continue Reading
Virtual Bridges is just one of a few smaller companies in the VDI market. Can its quick install and protocol integration keep it in step? Continue Reading