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Marketing campaign applications News

  • October 21, 2016 21 Oct'16

    SmartFocus: deeper into real time personalisation

    The Computer Weekly Open Source Insider blog recently ran a story on real time personalisation here... and it's a topic that appears to have provoked more interest in the subject. Chief science ...

  • August 15, 2016 15 Aug'16

    Inside Ted Cruz's presidential campaign management software strategy

    Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.

  • March 01, 2016 01 Mar'16

    CIOs get more involved with mobile app development

    It isn't only customer-facing mobile apps that are changing how work gets done at enterprises. These days, the need for mobile apps for employees and clients is also growing, and CIOs are finding they need to step up to the plate and take the lead on mobile app development. Take Craig Richardville, CIO of Carolinas HealthCare System, for example. He oversees multiple teams, each focused on a different clientele (patients, healthcare providers, employees, etc.) and each co-chaired by a business unit leader.

    In this issue of CIO Decisions, find out why this setup of IT working closely with the business on mobile app development will soon become more commonplace. Plus, we lay out how a pet insurer invested in technology to connect online and offline data for marketing campaigns; delve into how one longtime CIO found a new meaning for "customer-centric"; examine why CIOs need passion in today's digital age; and more.

  • October 27, 2015 27 Oct'15

    Oracle Marketing Cloud updated, with focus on data

    Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.

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