Marketing campaign applications News
October 21, 2016
The Computer Weekly Open Source Insider blog recently ran a story on real time personalisation here... and it's a topic that appears to have provoked more interest in the subject. Chief science ...
August 15, 2016
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
March 01, 2016
It isn't only customer-facing mobile apps that are changing how work gets done at enterprises. These days, the need for mobile apps for employees and clients is also growing, and CIOs are finding they need to step up to the plate and take the lead on mobile app development. Take Craig Richardville, CIO of Carolinas HealthCare System, for example. He oversees multiple teams, each focused on a different clientele (patients, healthcare providers, employees, etc.) and each co-chaired by a business unit leader.
In this issue of CIO Decisions, find out why this setup of IT working closely with the business on mobile app development will soon become more commonplace. Plus, we lay out how a pet insurer invested in technology to connect online and offline data for marketing campaigns; delve into how one longtime CIO found a new meaning for "customer-centric"; examine why CIOs need passion in today's digital age; and more.
October 27, 2015
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
Marketing campaign applications Get Started
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Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading
While marketers increasingly rely on digital marketing methods, don't overlook direct mail. When used correctly, it can foster customer engagement. Continue Reading
Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more. Continue Reading
Evaluate Marketing campaign applications Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software. Continue Reading
Adobe Experience Manager 6.2 is an enterprise-level WCM platform with tools for creating and managing websites and digital content that can be viewed across a variety of devices. Continue Reading
If you're buying an enterprise marketing automation platform, which features are must-haves? We look at five key areas, including multichannel marketing, lead management and more. Continue Reading
Manage Marketing campaign applications
Learn to apply best practices and optimize your operations.
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust. Continue Reading
Is customer lifecycle management really just about iterations of contact with customers and prospects? Continue Reading