July 27, 2017
With the latest upgrades, Service Cloud Lightning enables easier contact center customization and provides a mobile app for agents.
June 06, 2017
AI in CRM holds promise, but Pegasystems' CEO warns business users not to believe the hype -- especially around Salesforce and Oracle AI.
September 30, 2016
The SIM Boston Technology Summit puts a spotlight on IT folks who can help make the business go. Also in Searchlight: Who will buy Twitter? Microsoft opens AI group.
March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
Personalization Get Started
Bring yourself up to speed with our introductory content
One of the big drawbacks of nonpersistent VDI is that users get no personalization. App layering can change that by keeping the apps separate from the OS itself. Continue Reading
User personalization can be hard for IT to deliver on nonpersistent virtual desktops. Layering VDI can provide the perfect amount of customization and security. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
Evaluate Personalization Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
A personalization engine can help provide a better customer experience. Expert Geoff Bock helps break down the differences between Acquia Lift, Evergage and Google Optimize. Continue Reading
Deploying a network of platforms, technology and tools that can generate, analyze and receive data directly supports and enhances customer relationships. Continue Reading
IBM Digital Experience is a WCM platform that offers users features for creating and managing digital content that can be optimized for viewing on a wide range of devices. Continue Reading
Learn to apply best practices and optimize your operations.
Targeted and personalized content delivery is the key to being successful in the digital age, helping you to capitalize on customer insights and drive business. Continue Reading
Companies are resorting to blunt force marketing tactics. An online retailer says that customer personalization requires more nuance -- and reality-testing. Continue Reading
Personalizing the customer journey with consumer data and context are central to the marketing efforts of the credit report website, Quizzle. Continue Reading
Problem Solve Personalization Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Mixcloud uses real-time data analytics to mesh customer behavior with site maintenance and -- coming soon-- deep personalization. Continue Reading
Geocoding application programming interfaces from mapping tools such as Google Maps can be integrated with System i to help customers using your websites navigate to your company's location. Not only can geocoding drive traffic to your organization, but it also adds an interactive element to your Web presence. Continue Reading
To compete with big, brand-name firms and high-touch boutiques, midmarket asset advisers are beefing up websites and architecture to provide better service. Continue Reading