Sales force applications News
July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
July 17, 2017
Cloud-to-cloud backup startup OwnBackup plans to significantly expand following a $7.5 million Series B funding round led by Insight Venture Partners. OwnBackup CEO Sam Gutmann said the company may ...
June 07, 2017
When looking to upgrade its decades of legacy systems, Farmers Insurance turned to Salesforce and its bundle of products, leading to increased customer satisfaction.
April 28, 2017
Conga, which offers apps for Salesforce optimization, enhanced its systems integrator program and is looking for more global partners; other news from the week.
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A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients. Continue Reading
A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms. Continue Reading
Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way. Continue Reading
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Cloud providers are happy to customize their products for customers, but companies saddled with convoluted deployments may someday stage a revolt. Continue Reading
With businesses under pressure to operate more efficiently, the finance department must provide better insight. Here's what that means in terms of ERP-related technology. Continue Reading
The Salesforce developer certification measures click skills or code skills. Here is a guide to knowing the code skills necessary to pass the Force.com Developer certification. Continue Reading
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A slew of certifications have given Doug Ayers a leg up in the world of Salesforce. He earns more income, reaps industry recognition and evangelizes on behalf of the company. Continue Reading
Priority Dispatch likes Salesforce SaaS platform for ERP and CRM, but says integration was harder than advertised, and that simultaneous deployment was a mistake, in retrospect. Continue Reading
The Salesforce development certification measures click skills or code skills. Here is a guide to knowing the click skills necessary to pass the Force.com Developer Certification. Continue Reading
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As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're someone else. Then they get mad. Then they leave.
Sound familiar? It should, because it's all too common. This issue of Business Information explores customer data quality issues at Boston public media organization WGBH, which hadn't kept its contact data stores clean for 60 years. The result was a morass of disorganized, incorrect and duplicate data that did little to impress donors that keep WGBH's TV and radio broadcasts on the air. In their cover story, Lauren Horwitz, executive editor of SearchCRM, and Tim Ehrens, site editor, look at the customer data messes made at WGBH and other organizations -- and how they remedied, or are remedying, the problems. Sophisticated technology like master data management software is one possible solution to the problem, Horwitz finds -- and good, old-fashioned data cleansing is another. Continuing the focus on customer data, Ed Burns, site and news editor of SearchBusinessAnalytics, reports on the customer analytics programs at companies such as eBay, Sears and Netflix. They're tapping their vast wells of customer data to extract valuable insights that can aid efforts to both attract new customers and keep the ones they already have happy.
Grab another cup of joe and keep reading for a reality check on Java 8, the newest version of the programming language. Oracle released it in March and says its language structure is simpler, making it easier than ever to design software. But does it stand up to rival languages like Scala and Clojure -- and will big organizations even opt for Java 8 when they can extend investments in older versions?
There's more: Dreamforce 2014 attendees' take on Salesforce.com's new analytics offering, a human resources IT director originally from Vietnam whose difficult assimilation to the U.S. led her to improve the new-hire orientation process at her current employer, and a new writer of our "Connect IT" column tells readers to throw out everything they know about the software selection process.Continue Reading