Sales & marketing analytics News
April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
January 13, 2017
Cloud company will invest in a sales enablement and engineering practice as well as system and tool capabilities to improve channel partner engagement; other news of the week.
November 10, 2016
SAP BusinessObjects Cloud now includes a wave of analytics enhancements; SAP Digital Boardroom meets Microsoft Surface; and Roambi mobile analytics expands global reach.
September 27, 2016
Research firm IDC reports factory revenues for worldwide purpose-built backup appliances (PBBA) experienced solid growth in the second quarter while enterprise storage systems revenue remained flat ...
Sales & marketing analytics Get Started
Bring yourself up to speed with our introductory content
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading
Salesforce.com is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999, in part by former Oracle executive Marc Benioff. Continue Reading
Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading
Evaluate Sales & marketing analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service. Continue Reading
Demandbase integrates data from multiple sources and enlists artificial intelligence to help companies identify the highest-value sales opportunities. Continue Reading
Salesforce Wave filled an analytics void when it was released -- but there are caveats. Learn more about the benefits and challenges of moving to Salesforce Analytics Cloud. Continue Reading
Manage Sales & marketing analytics
Learn to apply best practices and optimize your operations.
Einstein, Salesforce's artificial intelligence, is embedded into all of the cloud company's apps with the goal of making sales, marketing and service users smarter. Continue Reading
Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain competitive in the global marketplace. Marketing departments invariably are charged with the high-risk, high-reward responsibility of using analytics to predict outcomes and devising marketing campaigns based on sometimes tenuous information. As a result, marketing and sales strategies that rely on predictive analytics may look more like petri dishes designed to convert prospects, improve brand loyalty and enhance the customer journey. Primary among communication channels is social media, encompassing vast and fertile data real estate where companies can extract information, apply predictive marketing analytics and target specific needs of consumers.
This handbook examines predictive marketing analytics and ways that social media can help companies elevate consumer interactions to a higher and more personal level. In the first feature, professional marketer Matt James discusses how viral marketing on the web can capture an audience's complete attention, build trust and save promotional dollars. In the second feature, news writer Jesse Scardina reports on a lively panel discussion about the shift in consumer expectations during a recent Salesforce-Sales Hacker conference. "It's a relationship business now -- we're not selling products anymore, we're selling relationships," said panelist Teron Douglas, head of financial center sales at Bank of America Merrill Lynch. And in the third feature, consultant Shawn Shell reveals the three key ingredients necessary in concocting an effective brand awareness campaign on social media networks.Continue Reading
Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading
Problem Solve Sales & marketing analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
Since several companies have geared business intelligence tools toward midmarket companies recently, options for SMBs are growing. Should you buy a SQL Server BI tool out of the box, or create one in -house? Continue Reading
Deloitte Consulting's analytics strategy expert dishes on what it takes to make better use and sense of business analytics across the enterprise. Continue Reading