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  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading

  • is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999, in part by former Oracle executive Marc Benioff. Continue Reading

  • closed loop reporting

    Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. Continue Reading

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  • Salesforce AI could be the rising tide to lift all boats

    Einstein, Salesforce's artificial intelligence, is embedded into all of the cloud company's apps with the goal of making sales, marketing and service users smarter. Continue Reading

  • Predictive marketing analytics adds another dimension to social media

    Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain competitive in the global marketplace. Marketing departments invariably are charged with the high-risk, high-reward responsibility of using analytics to predict outcomes and devising marketing campaigns based on sometimes tenuous information. As a result, marketing and sales strategies that rely on predictive analytics may look more like petri dishes designed to convert prospects, improve brand loyalty and enhance the customer journey. Primary among communication channels is social media, encompassing vast and fertile data real estate where companies can extract information, apply predictive marketing analytics and target specific needs of consumers.

    This handbook examines predictive marketing analytics and ways that social media can help companies elevate consumer interactions to a higher and more personal level. In the first feature, professional marketer Matt James discusses how viral marketing on the web can capture an audience's complete attention, build trust and save promotional dollars. In the second feature, news writer Jesse Scardina reports on a lively panel discussion about the shift in consumer expectations during a recent Salesforce-Sales Hacker conference. "It's a relationship business now -- we're not selling products anymore, we're selling relationships," said panelist Teron Douglas, head of financial center sales at Bank of America Merrill Lynch. And in the third feature, consultant Shawn Shell reveals the three key ingredients necessary in concocting an effective brand awareness campaign on social media networks.

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  • Can Salesforce AI with Einstein catch the next AI wave?

    Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading

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