Sales & marketing analytics News
April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
September 15, 2009
Cloud computing, social networks, analytics, unified communications and Web-oriented architectures are among the things that will change CRM architectures.
March 16, 2005
Companies are planning to spend on BI but are sorely lacking the necessary skill sets, according to recent research. Gartner surveyed more than 900 firms on their BI usage.
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Customer data analytics can reap significant financial rewards for an organization’s sales, marketing and customer service departments. There’s a lot of data to contend with, and organizations often struggle with making sense of information from customers, public records and external databases. Luckily, new sales tools and marketing technologies are making the process easier for IT managers and sales executives.
In this three-part guide, SearchCRM takes a look at those technologies and what they mean for interested organizations. Executive editor Lauren Horwitz begins with a look at the new tools turning old-fashioned sales tactics upside down. Lead generation software, specifically, is allowing companies to better investigate the data at their disposal. Making use of the technology frees salespeople from the “tough business” of outbound sales and allows them to focus on current and prospective customers likely to open their wallets. Next, IT journalist Ashley Smith tackles the new frontier of mobile technology: geolocation. It offers companies an unprecedented number of sales, marketing and business opportunities, but at what cost to the customer? Some see it as an invasion of privacy, but many experts see it as a trade-off, believing that consumers won’t mind if it results in a special offer or deal. In the final piece, CRM analyst Denis Pombriant advocates for more widespread use of sales models in analytics. Companies with well-defined sales processes, he writes, suffer fewer losses and benefit from more gains. Continue Reading
Since several companies have geared business intelligence tools toward midmarket companies recently, options for SMBs are growing. Should you buy a SQL Server BI tool out of the box, or create one in -house? Continue Reading
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Although the use of mobile applications is growing rapidly in businesses, IT managers don't expect mobile devices to oust PCs from the workplace. Continue Reading