Social media analytics News
October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
September 13, 2017
If your company wants to tap into the emotion and sentiment customers display on social media, social media mapping may be the answer. Learn about one company's approach.
September 12, 2017
As consumers get savvier about avoiding traditional advertising, companies build content libraries to establish themselves as trusted providers of information.
April 28, 2017
Social media management firm Hootsuite has hooted and tooted this month about its eponymously named Hootsuite Integration Fund. Lots of loot The fund is a US$5 million initiative established to to ...
Social media analytics Get Started
Bring yourself up to speed with our introductory content
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Continue Reading
Channel partners say they will use social media platforms and traditional marketing methods, such as trade shows and speaking engagements, as they roll out strategies in 2017. Continue Reading
Social media listening is becoming standard practice, but key metrics for weighing the importance of a given Web conversation are still emerging. Continue Reading
Evaluate Social media analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros. Continue Reading
By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service. Continue Reading
Changing customer habits and technology usage spur a whole new set of customer relationship management tools that can provide faster access to information. Continue Reading
Manage Social media analytics
Learn to apply best practices and optimize your operations.
UsTrendy, an online fashion marketplace started in 2008, was born digital, but it took time for CEO Sam Sisakhti to fully harness the value of technology. Continue Reading
Recent elections have shown the power of social media and analytics for voter turnout and engagement. But how have analytics affected the enterprise? Continue Reading
Social media monitoring tools burst onto the market with the promise of serving up valuable data on potential customers, but hurdles tripped up users and stalled the market. Continue Reading
Problem Solve Social media analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're someone else. Then they get mad. Then they leave.
Sound familiar? It should, because it's all too common. This issue of Business Information explores customer data quality issues at Boston public media organization WGBH, which hadn't kept its contact data stores clean for 60 years. The result was a morass of disorganized, incorrect and duplicate data that did little to impress donors that keep WGBH's TV and radio broadcasts on the air. In their cover story, Lauren Horwitz, executive editor of SearchCRM, and Tim Ehrens, site editor, look at the customer data messes made at WGBH and other organizations -- and how they remedied, or are remedying, the problems. Sophisticated technology like master data management software is one possible solution to the problem, Horwitz finds -- and good, old-fashioned data cleansing is another. Continuing the focus on customer data, Ed Burns, site and news editor of SearchBusinessAnalytics, reports on the customer analytics programs at companies such as eBay, Sears and Netflix. They're tapping their vast wells of customer data to extract valuable insights that can aid efforts to both attract new customers and keep the ones they already have happy.
Grab another cup of joe and keep reading for a reality check on Java 8, the newest version of the programming language. Oracle released it in March and says its language structure is simpler, making it easier than ever to design software. But does it stand up to rival languages like Scala and Clojure -- and will big organizations even opt for Java 8 when they can extend investments in older versions?
There's more: Dreamforce 2014 attendees' take on Salesforce.com's new analytics offering, a human resources IT director originally from Vietnam whose difficult assimilation to the U.S. led her to improve the new-hire orientation process at her current employer, and a new writer of our "Connect IT" column tells readers to throw out everything they know about the software selection process.Continue Reading
Sentiment analysis based on social media data can be tricky to pull off, but Capital Market Exchange is using it to provide insights on the corporate bond market to investment managers. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading