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About this Webcast

TechTarget’s VP of Client Consulting, Marilou Barsam, will share the results of our most recent survey of enterprise IT professionals:

	Hear how white papers increase purchase consideration, who reads them in the IT organization, and how important they are to getting your company on the "short list."
	See the statistics that demonstrate the importance of an ongoing white paper campaign.
	Learn how to create more effective white papers and how to use them as part of an integrated marketing campaign.
	Find out how white papers can make your marketing efforts more efficient

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Free report when you attend

Receive a free copy of our full survey results, along with the complete Best Practices document for developing and marketing white papers to IT professionals.

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About Marilou Barsam

Marilou Barsam, VP of Client Consulting, TechTarget, has more than 25 years of account service experience with some of the most successful advertising agencies in the U.S. Through the course of her career, she has developed innovative programs that have emphasized integration and effective selling.

At TechTarget, Marilou leads a team of advertising agency veterans and former consultants who act as a seamless extension to our client’s marketing departments, by providing expertise on campaign strategy, media selection and result analysis.

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