11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Bob Lapsley

Senior Manager, Integrated Marketing

2015 TechTarget Worldwide ROI Summit BostonTechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in our home headquarters just outside of Boston in Newton, MA on October 29th.

As with all of our Summits over the last 8 years, our first and only goal is to help each attendee become a more effective marketer. This year’s theme – “From Data to Deals: Building an Intelligence-Driven Marketing and Sales Strategy”  – centers around empowering technology vendors to successively understand the IT landscape; influence the right buying teams; deliver more sales-ready opportunities; and drive more ROI back to the business.

If you’ve never attended an ROI Summit, make this the year you do. Our updated agenda has been extremely well-received, garnering nearly a 100% positive rating from attendees. And if you have been before, we’d love to have you back and we guarantee you’ll walk away with new insights, best practices and successful strategies for harnessing purchasing intent data and converting it into deals for sales.

Check out the event website to learn more and read on to discover the most important reasons why you won’t want to miss the 2015 TechTarget Worldwide ROI Summit Boston – our final event of the year – on October 29th.

#1 – Hear directly from IT Pros

One of the highlights of the event is an interactive panel of senior IT pros – your customers – who will share their opinions about technology marketing do’s and don’ts, and answer all of your questions.

#2 – Find out how to identify more sales ready opportunities

Find out what it takes to turn your marketing data into deals more effectively and quickly to help grow your sales pipeline.

#3 – Understand the best ways to build content that closes

Understand how to guide IT pros with the right content and the best ways to insert your content into the buyer’s journey and leverage today’s data tools to improve the return of your content investments.

#4 – Learn from a publisher how to be a publisher

With 16 years of experience in the technology publishing space, TechTarget has learned a thing or two about making a business out of content. Learn a few of our secrets (and pitfalls to avoid) to help you make the most out of your content marketing.

#5 – Get hands-on demos

Check out the latest TechTarget solutions that help you to identify IT projects and do a better job of reading your customers digital body language.

#6 – Listen in on an in-depth, interactive marketing panel discussion

Hear directly from other tech marketers in an interactive panel discussion focused on their successful execution of intelligence-driven marketing strategies and the results they generated.

#7 – Hear the newest Media Consumption report and trends

See the data and results of TechTarget’s latest industry research that uncovers the content preferences and needs of over 2,300 technology buyers worldwide to help you walk away with the framework required to engage more active buying teams.

#8 – See the latest IT priorities research

Be the first to see our latest market research on the emerging priorities and trends that are driving IT investments in 2015.

#9 – Meet and greet your marketing peers

Spend some time networking with lots of other smart tech marketers –  connect with former colleagues and make new local contacts.

#10 – Get all the information you need to set your strategies in a focused half-day event

You will learn a lot in a half-day agenda that starts with breakfast and ends with lunch.  You’ll be back at your office with plenty of time to put your new found marketing knowledge to work all in the same day.

#11 – Complimentary to attend

Unlike other B2B tech marketing events, this ROI Summit is a complimentary service exclusive to TechTarget customers and other high growth technology companies who are new to TechTarget we’d like to get to know better. We encourage you to bring your teams together to hear about the latest research and technology marketing strategies to help drive towards maximum ROI.

If you live technology marketing, love to learn more about technology marketing and want to engage with lots of other smart technology marketers then you need to join us at the upcoming TechTarget ROI Summit Boston. Since space is limited, register today so you don’t miss out. We look forward to seeing you on October 29th!

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