11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Bob Lapsley

Senior Manager, Integrated Marketing

ROI Summit RaleighThroughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in the heart of Research Triangle Park – on Thursday, June 18th to share the latest in B2B marketing with the best and brightest tech marketers coming together in RTP. If you are a technology marketer interested in joining us and 100 other marketing and sales pros, you can see the full agenda on our ROI Summit Raleigh event website.

What’s especially exciting about this particular Summit is that it’s our first time ever coming to the Raleigh-Durham area. RTP is a hub for many of today’s most innovative and established tech companies, so there’s a lot of value that B2B marketers in this region can get out of such an event.

In more than 35 Summits over the past 8 years, we’ve got our finger on the pulse of what technology marketers around the world are eager to hear, learn and share to help maximize the ROI of their marketing efforts. Our first and only goal is to help each attendee become a more effective marketer. This year’s theme From Data to Deals: Building an Intelligence-Driven Marketing and Sales Strategy centers around empowering technology vendors to successively understand the IT landscape; influence the right buying teams; deliver more sales-ready opportunities; and drive more ROI back to the business.  Even if you are not located in or around Raleigh, but would like to participate in another upcoming ROI Summit, check out our global schedule and register today.

The Top 11 reasons why you should join us at the TechTarget #ROISummit Raleigh, NC this year!

#1 – Hear directly from IT Pros

One of the highlights of the event is an interactive panel of senior IT pros – your customers – who will share their opinions about tech marketing do’s and don’ts, and answer all of your questions.

#2 – Find out how to identify more sales ready opportunities

Find out what it takes to turn your marketing data into deals more effectively and quickly to help grow your sales pipeline.

#3 – Understand the best ways to build content that closes

Understand how to guide IT pros with the right content and the best ways to insert your content into the buyer’s journey and leverage today’s data tools to improve the return of your content investments.

#4 – Learn from a publisher how to be a publisher

With 15 years of experience in the technology publishing space, TechTarget has learned a thing or two about making a business out of content. Learn a few of our secrets (and pitfalls to avoid) to help you make the most out of your content marketing.

#5 – Get hands-on demos

Check out the latest TechTarget solutions that help you to identify IT projects and do a better job of reading your customers digital body language.

#6 – Listen in on an in-depth, interactive marketing panel discussion

Hear directly from other tech marketers in an interactive panel discussion focused on their successful execution of intelligence-driven marketing strategies and the results they generated.

#7 – Hear the newest Media Consumption report and trends

See the data and results of TechTarget’s latest industry research that uncovers the content preferences and needs of over 2,300 technology buyers worldwide to help you walk away with the framework required to engage more active buying teams.

#8 – See the latest IT priorities research

Be the first to see our latest market research on the emerging priorities and trends that are driving IT investments in 2015.

#9 – Meet and greet your marketing peers

Spend some time networking with lots of other smart tech marketers to connect with former colleagues and make some new local contacts.

#10 – Get all the information you need to set your strategies in a focused half-day event

You will learn a lot in a half-day agenda that starts with breakfast and ends with lunch.  You’ll be back at your office with plenty of time to put your new found marketing knowledge to work all in the same day.

#11 – As a bonus, the ROI Summit is complimentary to attend

Unlike other B2B tech marketing events, this ROI Summit is a complimentary service exclusive to TechTarget customers and other high growth technology companies who are new to TechTarget we’d like to get to know better. We encourage you to bring your teams together to hear about the latest research and technology marketing strategies to help drive towards maximum ROI.

If you live technology marketing, love to learn more about technology marketing and want to engage with lots of other smart technology marketers then you need to join us at the upcoming TechTarget ROI Summit Raleigh. Since space is limited, register today so you don’t miss out. We look forward to seeing you on June 18th!

data-driven marketing, intelligence, Intelligence Driven Marketing, marketing events, ROI Summit, ROI Summit Raleigh

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