Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

dimension data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

Marketers Beware: Not All Purchase Intent Data is Created Equal

not all data created equalfeaturedimage

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

boston roi summit overview

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

There Are No Secrets to Great Marketing

no secrets

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

6 Things North American Marketers Need to Know When Marketing Internationally

marketing internationally

Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]

10 Ways to Improve Banner Performance

better banner performance

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

CIO insight

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

7 Ways to Give Your Content Mix Some Curb Appeal

content mix curb appeal

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]

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