Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

fighting for the shortlist

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

Why Your Company Should Be Using Instagram to Engage Prospects

instagram logo

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

4 Surefire Tips to Drive Better Email Marketing Performance

email marketing best practices

For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]

Top 4 Social Media Tips for B2B Marketers

B2B social media tips

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

5 Ways Marketing and Sales Can Get Started on the Right Foot

marketing and sales alignment

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Tech Marketer Talks HP APJ

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

The Unlikely Place to Look for Marketing Leaders

product marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

intelligence-driven creative

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

4 Mid-Year Reflections on Sales and Marketing

sales and marketing alignmnent

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

How a Culture of Innovation Pays Off

innovation-blog-icon-featured

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

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