Trend Watch: Internet of Things (IoT)
What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
What’s Your Lead Definition Costing You?
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
The Role of Context in Content
Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]
Does Your Content Have an Expiration Date?
You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]
Why Marketing Productivity Matters Just as Much as Sales Productivity
EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]
The Emerging Technology Market in Latin America [Infographic]
Are you taking advantage of the wealth of opportunity in Latin America? This infographic will help technology marketers understand the top technology trends driving the Latin American IT market and […]
11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
