How Genesys Enhances ABM with Real Purchase Intent from Priority Engine
Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent
“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]
5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]
The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
When Buying Patterns are Disrupted, Ramp Up Social Selling
In my previous blog on social selling, I mentioned how it’s important for sellers to be where their buyers are in order to gain understanding and familiarize buyers with their […]
How EDB uses Priority Engine to Generate More MQLs for their Target Accounts
An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]
What is Real Purchase Intent Data and Where Does it Come From?
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
6 Considerations When Evaluating an Intent Data Source
Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]
