Director, Content Marketing
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal.
Without the right strategy, events can quickly become a waste of both time and money. Getting your strategy right is the key to driving real event marketing ROI.
That’s why we published our latest E-Book, Using Intent Data to Improve Event Marketing. It can show you how a strong foundation of intent data can improve every tactical step of your event marketing strategy.
We’ve seen B2B event marketers increase registrations by 75% and attendance rates by 25% by leveraging intent data. The key to seeing those results in your own event strategy is to take advantage of intent data during each phase of the process.
When you’re getting ready to execute an event strategy, intent data can maximize returns in each phase of the process:
There’s a fine line between getting each of these phases right and simply going through the event marketing motions. Using intent data properly will put you on a path to success that ultimately helps you unlock the event marketing ROI potential.
But this high-level overview of intent data in event marketing is just the start. Download the full E-Book, Using Intent Data to Improve Event Marketing, to learn more about increasing registration and attendance rates.
b2b purchase intent data, event engagement, event marketing, event marketing ROI, intent data
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