Director, Content Marketing
It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry.
But the truth is that many ABM programs fail to achieve measurable success. That doesn’t mean ABM doesn’t work. Rather, it means that we need more practical steps to build, execute, and scale smarter ABM.
That’s why we wrote our new E-Book, Building an ABM Program That Actually Works. In it, you’ll find the six essential components to getting ABM right and how the right purchase intent data can help you every step of the way.
Account-based marketing is one of the fastest-growing trends among B2B businesses today. If you want to stand out from your competition, you need a strategy that does more than just go through the ABM motions.
To build an ABM program that actually works, you need the right approach to these 6 key components:
Sales Enablement: All too often, B2B buyers are frustrated by sales processes that don’t actually provide value. It’s your job as a marketer to equip sales with key account insights that will change that. This starts with mapping out account buying teams and is executed through behavioral intelligence.
These 6 steps give you a practical framework for designing your ABM program. However, there’s more to each step than just a simple, two-sentence description. If you want to build, execute, and scale smarter ABM, you need a deeper understanding of each of these 6 practical steps.
Download our E-Book, Building an ABM Program That Actually Works, to learn more about practical ABM execution.
abm success, Account-Based Marketing, practical ABM, purchase intent data, purchase intent data for ABM, scaling ABM
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