About “My Educated Guess”

You and I face marketing questions every minute of the day – from branding and positioning to lead generation issues. And, you may have noticed by now, that the perfect answer never becomes any clearer.  Most often based on actual trial and error, we are just making educated guesses. The more experienced we become, hopefully, the more educated the guesses become as well.

Meeting other marketers, as I often do in my position, we tend to have long discussions and email strings about what works and what fails.  I have often wished I could capture these conversations to remember and build on them when a new situation comes up. Now, I think I’ve found a way.

I created this blog with my client consulting team to share some of the decisions we, and our clients, have made in marketing to enterprise IT audiences.

My hope is that by sharing experiences and conversations with you – and reading your responses – we will both make more educated guesses and come up with the right answers.

Marilou Barsam

One Response to “About “My Educated Guess””

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    Welcome to the blogosphere, I’ve cruised around at your blog, and really enjoy the content and perspective. I encourage you to browse around my blog as well, I focus on web strategy, which often ties to many of the topics that you’re discussing.

    (Tip: I reccomend signing up for feedburner, as it can provide stats for your RSS feeds –it’s free or low cost. It’s best to do that at the start so you can start tracking how people consume your content)

    Best of luck –I’m subscribed

    Jeremiah Owyang

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