Activity Matters in Sales

Fuel your pipeline faster with real insights about real buyers and buying teams.

(Keep scrolling to experience real purchase intent.)

Find the opportunities you need.

Right now, across every geography, there’s active demand for your tech solutions that you can’t see. These are buyers and buying team activities that matters to the growth of your business.

TechTarget supports more than 150+ online enterprise tech communities to help you capture more demand far more productively.

When our 29 million opted-in members need buying-decision guidance, they come to TechTarget to research, learn and decide. That’s how we’re able to deliver the actionable insights you need to break in.

The dataset shown here comes from just two of our over 200 hyper-specific categories – Flash Storage and Cybersecurity. (See the hundreds more that only TechTarget can offer.)

Each dot represents a Zip code with at least one opted-in individual on an active buying team – the actual people looking to solve real business issues now. They light up only when they’re researching to buy. And if you miss opportunities in tech like this, you could be out of luck for years.

As a B2B tech client, you could be accessing this active demand directly right now via Priority Engine™, our SaaS data platform.

And since the data’s at the opted-in person-level (GDPR/CCPA compliant), you’re able to take relevant targeted action immediately, without risk. You’ll instantly see how to better personalize your outreach – increasing conversions and driving up productivity everywhere.

TechTarget’s uniquely specific audiences deliver the precision you need to be business-relevant at every touch. That’s B2B personalization as it should be.

Relevant personalization drives conversion.

Relevant personalization fuels your pipeline faster.

Relevant personalization closes more deals.

Know which accounts to prioritize

Let’s look at demand in a typical Sales territory – the U.S. Southeast. Based on their research activity in the Cybersecurity category, you can clearly see exactly which accounts to prioritize in your outreach each week.

By highlighting the changes in one national account’s demand intensity over time, we’re showing just how important it is to prioritize your actions each week. You want to get in early, because if you wait too long, you’ll lose your influence in the deal and your advantage over competition.

To capitalize on an account like Mutual of Omaha, you’ll want to see it early and engage it immediately upon seeing them show up. That’s the best way to create preference for your solution and protect the opportunity from others who try to break in after you.

Mutual of Omaha

Develop breakthrough outreach

Next, let’s examine what these active buyers really care about – information at the person-level that only TechTarget can provide.

This next chart changes as interests in very specific topics shift from week-to-week. As a sales team, you want to leverage this person-specific intelligence into how you’re personalizing your ongoing communications.

When you know exactly what’s resonating with your prospects at every moment, you have what you need to be more relevant in every interaction.

Only TechTarget provides this level of specificity.

Every week, they’re reading articles like these that you’d otherwise know nothing about. You can use this to match your value propositions to exactly what they’re looking for. To learn more about this type of content, click on the links in the table below.

Sample Cybersecurity Content, by Funnel Stage

Maximize account revenue

Whether you’re in Sales or Marketing, there are three things you need to maximize account-based revenue:
  1. Early warning of every relevant buy-cycle anywhere inside an account. Only TechTarget covers that.
  2. Direct access to exactly who’s involved. Only Priority Engine shows you all the active buyers – the real people who have opted-in to your outreach.
  3. Insight to reach out relevantly. You need super-specific knowledge of the client’s business situations and how that connects to your offerings. Only Priority Engine enables all that in an instant.

Priority Engine: The accounts that matter and the contacts that convert

Real intent-data-driven success requires the actual opt-in buyers. Because that’s who’s best to engage with. And they’re only available from TechTarget.

With Priority Engine Prospect-Level Intent™, you’ll always know exactly who to engage now.

Priority Engine Prospect-Level Intent

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

Prospect's Top Interest

You’ll even uncover their specific competitor interests, so you can position yourselves against others in your space.

Account's Top Interest

Don’t wait to act on more of the demand in your markets. Engage more real opportunities now.

Start here with a Priority Engine demonstration customized for you.