Showing ROI on Email Marketing Requires Experience and Expertise

Client Consulting Team

Our team had a discussion last week about some of the trends of email marketing; strategies such as micro/behavioral segmentation, personalization, and deliverability.  The more research I do on today’s […]

Our First Customer Conference – Helping with Marketers’ Pain Point

Client Consulting Team

The conference we are planning for our customers next fall, namely the TechTarget Online ROI Summit, is keen on addressing a pain point for marketers that is getting continual attention. […]

Social Media for Online Marketing

Client Consulting Team

Social Media has been poised as the next big thing for Online Marketing.  It helps connect users with one another as well as with the original publisher of content.  This […]

“Closing the Loop” with Sales and Other Departments

Client Consulting Team

I have attended hundreds of B2B marketing campaign performance presentations and asked numerous clients about their lead nurturing and lead conversion strategies.  Some clients don’t have the infrastructure in place […]

Social ROI; Success in Consumer Environments versus Business to Business

Client Consulting Team

There’s been recent press about the ROI validated for advertisers sponsoring web pages in social web environments; personal pages to be exact. In a recent marketing study conducted by Carat […]

Kicking and Screaming into Web 2.0

Client Consulting Team

Web 2.0 is upon us – or is it? The foundation is in place and all the offerings are there for marketers to take advantage of, but is the audience […]

How to make Lead Generation a Success

Client Consulting Team

Often companies launch a lead generation marketing program without key metrics in place to determine the success. Brian Carroll’s ebook, “Critical Success Factors for Lead Generation” , discusses eight critical […]

Big Brother Google

Client Consulting Team

While you were sleeping, Google made a move that solidifies its position as a media industry giant. Late Friday afternoon, Google announced that it was purchasing DoubleClick for $3.1 Billion, […]

Growing Your Brand with Web 2.0

Client Consulting Team

Web 2.0 is changing the face of branding. Now it is all about creating an online community in which your brand can grow and achieve affinity. Social Signal, a specialist […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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