What Does a Foul-Smelling Fruit from Southwest Asia Have to do with Marketing?

Client Consulting Team

You may be shocked to learn that it actually has an awful lot to do with marketing. To find out more, check out this marketing post from Seth Godin. In […]

“Humanizing” Your Website

Client Consulting Team

Marilou introduced you to our new marketing research report put out in conjunction with the CMO Council last week. According to the findings, IT Vendor websites are one of the […]

Celebrating One Year of Blog Marketing!

Client Consulting Team

Last Friday marked the one year anniversary of My Educated Guess!  The Client Consulting team at TechTarget would like to thank all of our readers for their knowledge, comments and […]

Building a Valuable Marketing Database

Client Consulting Team

As the online marketing landscape expands, maximizing existing lead acquisition channels and trying to understand new channels is a challenge all its own.  But, the ultimate goal of building a […]

Integrated Marketing

Client Consulting Team

A marketing survey that the ANA released found the top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability.” Integrated Markeing leverages multiple media […]

Software Downloads are HOT!

Client Consulting Team

Check out our recent marketing research findings (done in conjunction with the CMO Council) that point to the increasing popularity of software downloads among technology professionals. In a marketing survey […]

Why Contextual Marketing?

Client Consulting Team

According to the MediaPost article by Tobi Elkin, Jefferies: Online Ad Spending could exceed $60B by 2010,  Investment bank Jefferies & Co. raised its estimated for the worldwide online advertising industry  […]

Using Web Analytics to Determine Engagement in Your Marketing

Client Consulting Team

A couple weeks ago, I attended the Online Marketing Summit hosted by BusinessOnLine down in San Diego. One of the major themes of the event was how to measure website […]

Two simple words to live by

Client Consulting Team

We spend all of our time in this blog trying to give IT marketers the right information, answers, and advice on a wide array of both straightforward and complex subjects […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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