Benefits of RSS

Client Consulting Team

There has been a lot of discussion lately about best practices on how to use RSS. Recent research shows RSS adoption is the underlying technology for many consumer-focused sites. What […]

Email is an addiction

Client Consulting Team

Earlier this week, I was perusing the web looking for some current trends in email marketing. I found some experts claiming that email marketing is dead. Others say that it […]

Lead Management

Client Consulting Team

In order to prove success, marketers often need to recognize different buckets and show levels of values for each bucket of leads. MarketingSherpa published a report interviewing B to B […]

Got RSS?

Client Consulting Team

In my last post, I discussed the movement toward a more contextual/focused approach versus a broad-based “lazy” marketing approach online. In my opinion, this movement will include more and more […]

Defining Metrics

Client Consulting Team

Direct Marketing Association recently quoted that by 2008, online marketing will be the dominant media for business-to business. It’s more important than ever to understand how to launch a successful […]

Marketing’s transition to Web 2.0

Client Consulting Team

Later today I’m giving a presentation on the impact of Web 2.0 on internet marketing. When researching this subject I found it was mind-boggling as to the amount of literature […]

Promoting your blog

Client Consulting Team

Recently Karen linked to a survey that showcased the effectiveness of blogs on the purchase decisions.  Now that you know blogs can be an effective part of the media mix, […]

The end of lazy marketing and the start of something new

Client Consulting Team

I read a very interesting article this week on ClickZ entitled “The End of Lazy Marketing.” The author, Mark Kingdon, makes the following observations: * The Internet is quickly becoming the […]

The making of a global brand

Client Consulting Team

Last week I attended the CMO Council’s North American Summit in San Francisco.  The keynotes shared experiences involved with re-branding, brand realignment and customer retention.  Lenovo’s SVP and CMO, Deepak […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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