Benefits of RSS

Client Consulting Team

There has been a lot of discussion lately about best practices on how to use RSS. Recent research shows RSS adoption is the underlying technology for many consumer-focused sites. What […]

Email is an addiction

Client Consulting Team

Earlier this week, I was perusing the web looking for some current trends in email marketing. I found some experts claiming that email marketing is dead. Others say that it […]

Lead Management

Client Consulting Team

In order to prove success, marketers often need to recognize different buckets and show levels of values for each bucket of leads. MarketingSherpa published a report interviewing B to B […]

Got RSS?

Client Consulting Team

In my last post, I discussed the movement toward a more contextual/focused approach versus a broad-based “lazy” marketing approach online. In my opinion, this movement will include more and more […]

Defining Metrics

Client Consulting Team

Direct Marketing Association recently quoted that by 2008, online marketing will be the dominant media for business-to business. It’s more important than ever to understand how to launch a successful […]

Marketing’s transition to Web 2.0

Client Consulting Team

Later today I’m giving a presentation on the impact of Web 2.0 on internet marketing. When researching this subject I found it was mind-boggling as to the amount of literature […]

Promoting your blog

Client Consulting Team

Recently Karen linked to a survey that showcased the effectiveness of blogs on the purchase decisions.  Now that you know blogs can be an effective part of the media mix, […]

The end of lazy marketing and the start of something new

Client Consulting Team

I read a very interesting article this week on ClickZ entitled “The End of Lazy Marketing.” The author, Mark Kingdon, makes the following observations: * The Internet is quickly becoming the […]

The making of a global brand

Client Consulting Team

Last week I attended the CMO Council’s North American Summit in San Francisco.  The keynotes shared experiences involved with re-branding, brand realignment and customer retention.  Lenovo’s SVP and CMO, Deepak […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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