Writing White Papers

Client Consulting Team

After running thousands of papers on our sites, we have seen over and over again that educational papers always outperform product focused papers. However, many vendors still feel compelled to […]

Content-level marketing in practice

Client Consulting Team

Last month Media Business (a BtoB publication) interviewed one of our product directors on our new email strategy that targets subscribers based on their topical interests. Not only does this […]

Engagement Level – A New Metric of Success for Online Advertising

Client Consulting Team

For marketers everywhere, showcasing the number of qualified leads they receive from a campaign isn’t enough anymore to prove success.  Although revenue accrued might be the main metric of success, […]

Personas in business technology marketing

Client Consulting Team

I recently came across an intersting article on MarketingSherpa about the growing use of personas in advertising. In fact, their study says 40% of business technology hardware marketers use personas […]

What’s your experience with blogs?

Client Consulting Team

Should we look at blogging as a marketing channel? A recent study conducted by KnowledgeStorm and Universal McCann proves that blogs are extremely effective. According to the study blogs are […]

Considerations for Marketing to the Chinese Market

Client Consulting Team

Recently, Melissa discussed the increase in online consumption in the UK. In its most recent global online spending outlook, Merrill Lynch predicts that global online ad spending will reach $11.6 […]

Integrated marketing

Client Consulting Team

BtoB Online recently posted an article highlighting integrated marketing success stories.  They talk about how it is more important than ever for marketers to create integrated campaigns that communicate their […]

Targeting the midmarket

Client Consulting Team

Over the past year, many IT organizations have named midmarket organizations as the sweet spot of their lead generation goals.  Gartner has even showcased this segment as the fastest growing in […]

Enhance your Lead Generation Programs with White Papers

Client Consulting Team

Last week, Michael Stelzner wrote an interesting article in MarketingProfs about the effectiveness of white papers. The article states, “New research shows that white papers are among the most compelling […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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