Linux (re)enters the Mainstream?

Client Consulting Team

I spoke about the potential of social networking in the IT space in my last entry, but what do you make of Red Hat’s current project? Red Hat, known primarily […]

Metrics for Proving ROI

Client Consulting Team

BtoB Online had a recent article on the new found relationship of CMOs and CFOs. The article talks about how marketing accountability has risen as a corporate priority.  In the […]

Peer Network Marketing

Client Consulting Team

This past week, MarketingVOX discussed the announcement that Jeep is turning to social peer networks MySpace and Facebook to help it launch Jeep Compass, its new vehicle aimed at young […]

Trends in Advertising Internationally

Client Consulting Team

As we grow our media to cater even more to the international audience, I have begun to see trends in how specific cultures react to different types of online media.  […]

Podcasting to reach IT Pros

Client Consulting Team

Marketers are always looking for innovative channels to convey their advertising message.  New research conducted by KnowledgeStorm and Universal McCann state that B2B technology buyers are not only interested in […]

How Important are Ad Audits to Marketers?

Client Consulting Team

Today Online Media Daily ran an interesting and “long-time coming”story on how eight major consumer companies are demanding that Internet publishers provide consistent audited ad impression reports for online ad campaigns.   The article also […]

Video’s Effectiveness – survey results

Client Consulting Team

This post is a follow-up to Marilou’s blog on the growing popularity of video content.  We just finished up an extensive research study on IT pros media use.  Our results […]

A Case for Video Advertising

Client Consulting Team

With video content on MySpace and YouTube receiving significant traction in the consumer space, this is a convenient time to consider where video content fits into the BtoB landscape.  And […]

An alternative way to brand

Client Consulting Team

In terms of branding, I have noticed vendors are looking for an alternative to running site banner placements. Recently, we had a client in the Storage space that wanted to […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

Contact Us
×Close