Proving ROI on Online Branding Sponsorships

Client Consulting Team

There continues to be a lot of controversy and interest around the merits of branding online. To Melissa’s point in her last entry, a lot of marketers question their ability […]

Pervasive branding regardless of budget

Client Consulting Team

Melissa recently wrote on the importance of brand in busy markets such as the security market, but the lack of commitment to spending against it. Investing in branding always seems […]

Battling for branding budget

Client Consulting Team

Recently, I presented best practices for integrated marketing at a dinner with several colleagues.  In attendance were marketing professionals from small to large IT companies.   We highlighted the importance of […]

What is your definition of a quality lead?

Client Consulting Team

Defining lead quality varies from company to company. Lead quality is one of the key factors when measuring ROI in a campaign. Some companies define leads as respondents that have […]

Event Sponsorships – an evolution

Client Consulting Team

Through the years, the one advertising medium that has evolved significantly is face to face events.  A few years back, events were very large, noisy, high traffic conferences that were […]

Here’s the leads-now what do we do with them?

Client Consulting Team

I often wonder what kind of help IT marketers want from publishers when it comes to assisting them with their lead management activities. From my perspective, IT companies are now […]

How to Effectively Follow-Up with Leads

Client Consulting Team

If you are currently running campaigns which are generating leads, it is critical to establish an effective follow-up strategy that will be an efficient use of time and resources for […]

Establishing Thought Leadership

Client Consulting Team

Many companies look for ways to position themselves as a thought leader in their market. There are many ways to build your reputation as a thought leader – press releases, […]

How do you measure branding?

Client Consulting Team

I notice that clients are looking for a better way to measure the effectiveness of branding.  They have issues understanding how relevant their company, product, service or concept is in […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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