How do you measure branding?

Client Consulting Team

I notice that clients are looking for a better way to measure the effectiveness of branding.  They have issues understanding how relevant their company, product, service or concept is in […]

The perfect IT purchase-decision maker

Client Consulting Team

One of the most important questions for IT marketers to ask themselves is, who will I have the most success targeting in my campaign? Is it Senior-level executives, managers, or […]

Benefit-focused copywriting – why it matters

Client Consulting Team

A couple of you asked for examples of promotional copy that we’ve seen to be effective in supporting clients’ marketing efforts. Rather than share specific client examples, I’d prefer to give […]

The Vertical Approach

Client Consulting Team

I have been noticing that many companies are beginning to position their expertise within particular line of businesses.  They are shifting their sales and marketing strategy to focus on vertical markets.  […]

Reaching the elusive Fortune 1000

Client Consulting Team

One question that I have received over and over again is how we can help our vendors can gain interest and demand from those “ever so elusive” IT pros from […]

Media product performance comparisons for lead-gen campaigns

Client Consulting Team

Clients often come to us looking for comparisons of results of one media vs the other in terms of lead generation. Recently a data backup/recovery company came to us with […]

Podcasting for IT Pros

Client Consulting Team

Since the Forrester report last week I’ve heard a lot of new doubts about podcasting. The report was rather skeptical about their status and adoption rates for them.  The biggest […]

About “My Educated Guess”

Client Consulting Team

You and I face marketing questions every minute of the day – from branding and positioning to lead generation issues. And, you may have noticed by now, that the perfect […]

Speaking to a new and different audience…

Client Consulting Team

Bringing a message to a new market is a common challenge amongst many companies. Recently, a network access management company switched their main marketing messaging from networking decision makers to security decision makers. […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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