‘Like’ Me – The Era of Engagement

Client Consulting Team

A colleague of mine and I recently had the pleasure of presenting to the entire TechTarget client consulting team about how online advertising has changed over the last 2 decades- […]

Avoid the obstacles — adopt social media marketing in your company

Client Consulting Team

A recent BtoB study titled “Emerging Trends in B-to-B Social Media Marketing: Insights From the Field,” indicates that 93% of b2b marketers are engaged to some extent in social media […]

Let’s Take A Closer Look at Corporate Volunteerism

Client Consulting Team

How often do we really think of getting involved in volunteering from a corporate perspective? Corporate Volunteerism in the US can trace its roots back more than 25 years.  During […]

The Advent of “Do Not Track” ?

Client Consulting Team

April 6, 2011 may mark the beginning of a new way of doing business on the internet. California becomes the first State to introduce a bill that has the potential […]

Activity-Based Lead Reports: Making sure increased intelligence leads to smarter follow up

Client Consulting Team

Marketers have always walked a thin line between collecting as much information about a lead as possible and asking for so much that it scares them away. While nobody wants […]

Blogging as a form of nurturing

Client Consulting Team

Blogs are a great way to establish thought leadership amongst both current and prospective clients.  In a recent TechTarget Media Consumption Benchmark Report titled, “Closing the Gap between IT Buyers […]

If you build it they will come: Three steps to a content marketing plan – Step 3: Socializing

Client Consulting Team

Step 3: Socializing Socializing is the art of listening and speaking – blending Steps 1 & 2 at the same time. The best way to socialize within the B2B marketplace […]

Live Events vs. Online Marketing: Competition or cooperation?

Client Consulting Team

With online social media’s importance expanding every day and online media as TechTarget’s foundation, many people have asked why we run the TechTarget Online ROI Summit as live events. The […]

Using Mobile to Reach IT Buyers

Client Consulting Team

Technology is changing the world at a fast clip. You can watch movies instantly from NetFlix instead of renting DVDs. You can read e-books on your iPad instead of buying […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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