If you build it they will come: Three steps to a content marketing plan – Step 2: Speaking

Client Consulting Team

Step 2: Speaking After defining your audience and listening to them about their paint points, you need to build content that speaks to their needs. For example – if you […]

Not all leads are created equal

Client Consulting Team

I recently came across this article in B2B Magazine about how marketers should target their most profitable accounts.  http://www.btobonline.com/article/20110120/FREE/110129994/how-should-marketers-target-their-most-profitable-accounts The article mentions that marketers are paying little attention to identifying, […]

Nurture your leads with success using an intelligent messaging program

Client Consulting Team

It seems every technology company has their own processes established for lead follow-up.  Some companies employ a team to pre-qualify leads before being passed on to Sales.  Other companies route […]

The Lead Qualification Battle

Client Consulting Team

When lead generation, lead qualification & nurturing and closing sales-ready leads are all in sync; life is great between Sales and Marketing. However, things can go bad quickly when one […]

If you build it they will come: Three steps to a content marketing plan – Step 1: Listening

Client Consulting Team

While reading the Depth on Demand blog by Miguel Gonzalez, it got me thinking about how to build a content marketing plan that will give your clients what they want, when […]

The Power of Customer Intelligence

Client Consulting Team

With the abundance of information around consumer demographics and, more importantly, insight into consumer behavior, the world of database marketing is starting to change. Along with this new customer intelligence […]

Mobile Marketing: Another weapon for your B2B arsenal

Client Consulting Team

In the summer of 2010, Forrester Research estimated that B2B mobile marketing spend would increase from $26MM in 2009 to $106MM by 2014. Although not a large number relative to […]

Hyper-Activity: Deciphering what an IT buyer’s digital footprint can reveal

Client Consulting Team

B-to-B Magazine’s recent report, “Outlook 2011: Marketing Priorities & Plans” discusses a revolutionary shift in the way marketers interact with business audiences: When we’re on the internet – whether on Facebook, […]

Building a trusting relationship through social networking sites

Client Consulting Team

As we’ve all seen, social networking sites aren’t going away. Facebook and Twitter are more mainstream than ever – it seems you can’t turn on the television to watch the […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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