Streamline the focus of your content when marketing globally, but be ready to diversify your media assets

Client Consulting Team

There is no single marketing approach to cover all regional distinctions for technology professionals around the world. Global marketers need to pay attention to the distinct content preferences IT pros […]

Insights from the most active IT researchers on the Web

Client Consulting Team

“The average hyper-active IT user has between 5 and 20 online interactions online a day and excels at cataloguing relevant content.” The recent study I authored on the IT buyer […]

The Holy Grail of offering the “right content, to the right user, at the right time.”

Client Consulting Team

Demand generation. It’s not just about filling the pipeline with a volume of leads – but maintaining a relationship with those leads as they move through the buying cycle. Yes, […]

Handling and identifying your sales-ready marketing leads

Client Consulting Team

While an influx of leads is always a good thing for marketers, many don’t have the resources to follow up on all of them as quickly as they would like. […]

Coaching Your Inside Sales Team to Improve Online Lead Conversion

Client Consulting Team

I don’t know of any marketer that doesn’t have improving lead conversion to sales high on their list of priorities these days, especially since marketers are so focused on revenue […]

New Evidence Shows the Rules for B2B Marketing are Changing

Client Consulting Team

A new report reveals helpful insights on how the B2B marketing landscape is changing and how marketers should respond to better meet customer needs. The data supports much of the […]

Impacting Your Pipeline More Effectively

Client Consulting Team

One of the challenges I often hear from online marketers is figuring out what to do with the hundreds of leads they generate from their online campaigns. Understanding the best […]

The Big Event Showdown: Face-to-Face Trade Shows vs. Virtual Trade Shows

Client Consulting Team

2009 was the year of the “Great Recession”, in which both consumers and marketers had to get creative to make the most of drastically cut budgets. One area which saw […]

Social networking is here to stay!

Client Consulting Team

Social networking has become a powerful, but necessary strategy for any technology marketer to actively increase their membership base. Many IT companies are getting into the social media arena by blogging, […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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