Let actual CIO behavior train your technology marketing

Client Consulting Team

The closest we can get you to actually standing over the shoulder of an IT buyer as they research technology business solutions, is our latest Google/TechTarget behavioral research study on […]

Don’t Let Organic Search Leads Fall by the Wayside

Client Consulting Team

As we enter 2010 and online marketing strategies are getting even more targeted, IT marketers forget about the importance of nurturing organic search leads versus their targeted leads.  Marketers are […]

Social Media – Is it any easier to determine ROI?

Client Consulting Team

Social networking websites such as Facebook and Twitter are continuing to gain traction and increasing in popularity every day.  People use these sites to keep in touch with friends, keep […]

Tips and tricks when launching international lead generation campaigns

Client Consulting Team

For any business, globalization and international growth is more feasible than ever before. But with this great revenue opportunity comes challenges in generating sales leads. Subsequently, TechTarget, with the assistance of our […]

Marketers’ Request: Focus on lead gen for our next Online ROI Summit

Client Consulting Team

It’s that time of year again. In about 7 weeks we will be hosting our Online ROI Summit for about 300 marketers in Burlingame, California who want new insights on what’s […]

Quality vs. Quantity of Leads: You don’t have to choose

Client Consulting Team

A recent MarketingProfs survey, Marketing ROI & Performance Evaluation Study determined that 60% of marketers have lead quality objectives and 40% of marketers objectives are defined around lead quantity. Why do we […]

Lead-Gen is Only Half the Battle

Client Consulting Team

In light of the economy, more and more marketers are concerned with late-stage leads. These are the leads that are almost ready-to-buy and are far more likely to provide an […]

It’s a tough job, but somebody has to do it: Lead generation during the recession

Client Consulting Team

As marketers, we all realize the importance of continuing to fill the sales pipeline – but it becomes especially important during times of economic downturn. It also makes it that much […]

Proving ROI ahead of the curve, now the next steps…

Client Consulting Team

A few weeks ago, I was reading the New York Times (the online version, of course) and came across an article that made me say “Huh?” This article, “Put Ad […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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