Have you considered everything in your targeting strategy?

Client Consulting Team

An old boss once told me that success happens when preparation and opportunity meet. This also holds true for targeting an audience with your marketing campaigns. I’ve been thinking about […]

To Ask or Not to Ask? That is the Marketing Question.

Client Consulting Team

Marketers spend a lot of time on content creation, really thinking through what they want to offer the audience to educate them on products or services. More time goes into […]

What’s all the Tweeting about?

Client Consulting Team

Using Twitter for Online B-to-B Technology Marketing We’ve all heard so much buzz about Twitter over the past few months, and with good reason.  Recent Twitter growth statistics were quoted […]

An Interview with Savvy B2B Marketing

Client Consulting Team

I recently sat down for an interview with Stephanie Tilton from Savvy B2B Marketing. In our discussion, we addressed TechTarget’s latest IT Media Consumption and Google/TechTarget research studies. Both technology […]

Mapping your content to reach the right technology buyers

Client Consulting Team

Today’s economic climate is definitely impacting how IT marketers are measuring their online marketing programs.  There is so much pressure to deliver qualified leads in a timely fashion that will […]

Takeaways from the TechTarget 2009 East Online ROI Summit

Client Consulting Team

Last week we held our fourth, semi-annual Online ROI Summit, and, judging by the comments from attendees, this was one of our best ones yet. It was obvious to me […]

Are your Emails converting the way they should be?

Client Consulting Team

A whopping 84% of users like receiving Email from companies in which they register and close to 60% of marketers plan to grow their traditional Email marketing spend in 2009. […]

Common mistakes IT marketers must avoid in a tough economy

Client Consulting Team

Looking at how the recession has impacted businesses, specifically how businesses are making decisions, I’ve decided to look at common mistakes IT marketers need to avoid during a recession. A […]

Don’t abandon your branding lifeboat

Client Consulting Team

As we move forward into this economic downturn and marketers struggle with their budgets, branding must remain a factor in advertising programs. However, traditional branding campaigns must adapt to new […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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