Why so antisocial? IT marketers use of social media.

Client Consulting Team

Forrester’s much awaited study on B-to-B Social Media participation released this week, giving key insight into just how active IT Buyers are in using social technology. According to the results, 91% […]

10 Tips to Help IT Marketers Succeed in a Tough Economy (Part 1)

Client Consulting Team

Budgets are tight, the need for measuring ROI of your marketing investment has never been greater, and as a technology marketer, we can use all the help we can get. […]

Marketers who measure media are more satisfied

Client Consulting Team

I found an interesting recent post on the emergencemarketing blog today summarizing online advertising measurement research published by McKinsey.  For me, the most important finding is that marketers who measure […]

Part 3 Opportunity Management – Hand off to Sales and Closed Deals

Client Consulting Team

Providing leads to the right person at the right time is what opportunity management is all about. You can categorize leads according to territory, product, lead source, level of urgency, […]

Google/TechTarget research reveals IT buyers’ search preferences

Client Consulting Team

Insights for marketers on how to better align keywords and online media to the IT purchase process  Over the past month, we have visited five cities throughout the United States to […]

“Try-Before-You-Buy” – Generate High-Value, Late-Stage Leads

Client Consulting Team

I am hearing from many technology marketers that — in a time in which marketing activities need to deliver tangible results within a tighter timeframe — it is imperative that […]

TechTarget’s Online ROI Summit

Client Consulting Team

Having just returned from the TechTarget Online ROI Summit in San Francisco, I combed through a number of attendee survey responses as I was very interested to know which specific […]

Prospect Management Part 2: MQLs, SQLs, Scoring…What?

Client Consulting Team

Prospect Management is the process of qualifying and nurturing leads that have been generated through Inquiry Management.  These are the leads that are not yet ready to be passed to […]

Is There An Upside to a “Down” Economy for IT Marketers?

Client Consulting Team

Let’s face it; the current state of the economy has everyone, including IT marketers, concerned about their short- and long-term goals and the budget expenditures required to reach those goals.  […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

Contact Us
×Close