Lead Management and ROI Go Hand in Hand – Part One of a Three-Part Series

Client Consulting Team

People often ask me to summarize the many questions a client asks at the outset of a working relationship with TechTarget.  Because the questions often come in a rapid-fire — […]

Extending Marketing Content to Maximize Opportunities and Facilitate Demand

Client Consulting Team

We have been discussing the ongoing shift in power in information technology purchasing from seller to the buyer in this blog for some time now. In this new era, a […]

In face of tightening economy, online marketing spending predictions look strong…

Client Consulting Team

Last week we had the opportunity to hold our second TechTarget Online ROI Summit. I am glad to report that close to 300 TechTarget IT customers/marketers attended, all eager to […]

Marketers Call into Mobile Advertising

Client Consulting Team

The mobile phone industry is growing and marketers are taking advantage of this growth with mobile adverting. In a recent Juniper Research study, they found that 30% of mobile phone […]

How will the rapid growth of Internet users in China effect online marketing for US-based companies?

Client Consulting Team

I recently read a statistic in The Economist from the Chinese government for 2007 that I found to be quite astonishing: the number of Internet users in China has reached […]

Marketing to Vertical Industries

Client Consulting Team

Many of our clients have indicated that vertical industries are an important target audience and most provide technology solutions specific to these industries. Still, we often see vertical industries (the […]

Educating Clients through Event Marketing

Client Consulting Team

Given the current IT marketing environment – reduced or locked down budgets, the transition from print to online media, and other factors – it’s no surprise that the demand continues […]

How are our Customers Measuring Email Campaigns?

Client Consulting Team

I’m sure you have heard a difference in opinion about whether an email marketing campaign was a success or not. Funny enough, there may be good reason why these opinions vary. I […]

Email Marketing vs. Search Marketing

Client Consulting Team

A recent marketing survey, conducted by Datran Media to online marketing professionals, revealed that 80% of marketers call email the best performing online medium. The survey even has email beating out […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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