- October 30, 2013
- Content Marketing
Are you listening?
That is the big question to ask when it comes to your social strategies. Today while I sat in one of the sessions at TechTarget’s Boston ROI Summit, I heard one of our clients talk about the importance of listening before you speak and I came to the conclusion that listening is really underrated when it comes to marketing. I am reminded of the old television ads that EF Hutton used to run in the gulp, 70’s and 80’s. Note: if you have absolutely no idea what I am talking about, then you most likely never had to experience life without cable television – but don’t fret – through the magic of that new-fangled YouTube, you can see one of the ads below:
If you are able to make it past the ever-popular short shorts, you will hear one of the most memorable taglines in the ad industry: “When EF Hutton talks, people listen”…
When you are speaking, you want to be EF Hutton. Make your customers and prospects stop what they are doing and listen to you. Seems basic, but take a step back and ask yourself: will what you are tweeting, posting, pinning, or status updating right now pass the “listening test”?
It’s all well and good to ask this, but how do you know if what you are sharing is worthy? Gold star for anyone who said “listen”.
That’s right. Listening begets listening. If you learn how to really listen to your customers, you no longer have to merely “join the conversation”, but you can start guiding the conversation. And guess what, when your business starts listening and increasing its social presence, you are going to feed your channels like never before (check out this great post from Socially Buzzing to see just how vast the potential is with major social outlets).
Now, stop listening to me and go make your customers listen to you.