Anita Covelli

Director of Partner Marketing

partner demand generation
Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Anita Covelli Director of Partner Marketing

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]

Two businesspeople at the top of a computer looking at data on a computer.
Five Demand Generation Best Practices to Help You Build Partner Pipeline

Anita Covelli Director of Partner Marketing

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]

Partner marketers
4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Anita Covelli Director of Partner Marketing

In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]

Partner Marketers
Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Anita Covelli Director of Partner Marketing

During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]

Partner Marketing Budget
3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Anita Covelli Director of Partner Marketing

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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