July 16, 2020
Bill Crowley Executive Vice President, Data
A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]
February 8, 2018
Bill Crowley Executive Vice President, Data
If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
March 7, 2017
Bill Crowley Executive Vice President, Data
Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]
February 19, 2017
Bill Crowley Executive Vice President, Data
ABM has a lot of promise, but expectations are getting high. Sales VPs imagine it’s about Marketing focusing on top accounts with extravagant, granular efforts. Marketing Directors strive to put […]
February 9, 2017
Bill Crowley Executive Vice President, Data
Our most successful B2B tech marketer clients build their relationships with sales with regular, value-focused communication. These marketing teams clearly answer the question of: “How can we demonstrate impact to […]
February 27, 2016
Bill Crowley Executive Vice President, Data
Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]
February 16, 2016
Bill Crowley Executive Vice President, Data
In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.” […]
February 5, 2016
Bill Crowley Executive Vice President, Data
Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally. It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]
February 1, 2016
Bill Crowley Executive Vice President, Data
Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]
