Ben Rubenstein

Sr. Manager, Social Media & Online Community

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

what social media marketers can learn from chicago poiltics
What Social Media Marketers Can Learn From the Chicago Political Machine

Ben Rubenstein Sr. Manager, Social Media & Online Community

“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and […]

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