Fiona O'Connor

Fiona O'Connor

Content Writer

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Content Writer

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Content Writer

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

partner marketing
Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Fiona O'Connor Content Writer

Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Writer

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Writer

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

creating content
Creating Valuable Content with Limited Resources

Fiona O'Connor Content Writer

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

personalized content
4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Content Writer

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Fiona O'Connor Content Writer

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Contact Sales