Fiona O'Connor

Fiona O'Connor

Content Writer

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Content Writer

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Content Writer

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Content Writer

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Content Writer

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Content Writer

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Content Writer

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Content Writer

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Content Writer

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

partner marketing
Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Fiona O'Connor Content Writer

Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Writer

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

Contact Sales