June 3, 2022
Fiona O'Connor Senior Content Marketing Manager
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
May 6, 2022
Fiona O'Connor Senior Content Marketing Manager
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
April 29, 2022
Fiona O'Connor Senior Content Marketing Manager
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
March 31, 2022
Fiona O'Connor Senior Content Marketing Manager
When we take a closer look at what many ABM programs look like – the tactics they employ, the measures, etc. – there’s still confusion among marketers about the goal. […]
March 18, 2022
Fiona O'Connor Senior Content Marketing Manager
Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]
February 28, 2022
Fiona O'Connor Senior Content Marketing Manager
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
February 25, 2022
Fiona O'Connor Senior Content Marketing Manager
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
January 20, 2022
Fiona O'Connor Senior Content Marketing Manager
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
December 23, 2021
Fiona O'Connor Senior Content Marketing Manager
No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]
