Fiona O'Connor

Fiona O'Connor

Content Marketing Manager

subject lines
Four Big Tips for Better Subject Lines

Fiona O'Connor Content Marketing Manager

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

measuring partner ROI
Expert Insights to Build and Measure Partner ROI More Effectively

Fiona O'Connor Content Marketing Manager

No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

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Beyond Words: Why “Design-Forward” for Content Creation?

Fiona O'Connor Content Marketing Manager

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

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Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

SDR_Effectiveness
Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Content Marketing Manager

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

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Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

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