November 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
October 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]
October 19, 2021
Fiona O'Connor Senior Content Marketing Manager
Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]
September 10, 2021
Fiona O'Connor Senior Content Marketing Manager
While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]
September 1, 2021
Fiona O'Connor Senior Content Marketing Manager
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
August 26, 2021
Fiona O'Connor Senior Content Marketing Manager
Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
July 13, 2021
Fiona O'Connor Senior Content Marketing Manager
More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]
