Hugh Taylor


The Role of Context in Content

Hugh Taylor President

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

c-level exec reading content
Dumbing Marketing Up for the C-Level

Hugh Taylor President

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

leads buyers journey
Humanizing the Buyer’s Journey

Hugh Taylor President

Using content to attract sales leads requires a deep dive into the human psyche.  It wasn’t always this way, but as concepts such as the buyer’s journey and gated content […]

case study image
The Art of the Technology Marketing Case Study

Hugh Taylor President

Case studies can be a pain. But they are essential for marketing technology products to business customers and should be essential to your overall content marketing strategy. Yet, they are really hard to get. […]