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Hugh Taylor

President

The Role of Context in Content

Hugh Taylor President

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

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Dumbing Marketing Up for the C-Level

Hugh Taylor President

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

leads buyers journey
Humanizing the Buyer’s Journey

Hugh Taylor President

Using content to attract sales leads requires a deep dive into the human psyche.  It wasn’t always this way, but as concepts such as the buyer’s journey and gated content […]

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The Art of the Technology Marketing Case Study

Hugh Taylor President

Case studies can be a pain. But they are essential for marketing technology products to business customers and should be essential to your overall content marketing strategy. Yet, they are really hard to get. […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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