November 8, 2018
John Steinert CMO
How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]
February 14, 2017
John Steinert CMO
Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all […]
September 9, 2016
John Steinert CMO
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
August 8, 2016
John Steinert CMO
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
July 29, 2016
John Steinert CMO
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
July 29, 2016
John Steinert CMO
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]
June 16, 2016
John Steinert CMO
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
