Kamile Vilkelyte, Author at TechTarget

Kamile Vilkelyte

Global Marketing Programs Manager

December 4, 2023

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Kamile Vilkelyte Global Marketing Programs Manager

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]

November 8, 2022

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Kamile Vilkelyte Global Marketing Programs Manager

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]