Kristin Prosowski

Senior Director, Custom Solutions

branded content marketing
Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Kristin Prosowski Senior Director, Custom Solutions

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

native advertising strategy
Why Native Advertising Should be an Important Part of Your Marketing Strategy

Kristin Prosowski Senior Director, Custom Solutions

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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