Melissa Murtagh, Author at TechTarget

Melissa Murtagh

VP of Client Consulting

October 12, 2017

3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco

Melissa Murtagh VP of Client Consulting

As our Priority Engine platform has grown, we’ve started to have Priority Engine User Group meetings in multiple cities so that marketers can understand the use cases, successes and challenges […]

enhance lead scoring with purchase intent insight

December 27, 2016

Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

Melissa Murtagh VP of Client Consulting

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]