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Michelle Whitehouse

Client Consulting Manager

recycle content
‘Go Green’ with Your Content Marketing

Michelle Whitehouse Client Consulting Manager

Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]

purchase intent data outpaces demographics
Why Purchase Intent Data Outpaces Demographics for Smart Marketers

Michelle Whitehouse Client Consulting Manager

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]

marketing content questions
3 Questions Your Marketing Content Must Answer in 2016

Michelle Whitehouse Client Consulting Manager

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

market presence
MONOPOLY – The Marketer’s Edition

Michelle Whitehouse Client Consulting Manager

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

content mix curb appeal
7 Ways to Give Your Content Mix Some Curb Appeal

Michelle Whitehouse Client Consulting Manager

Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]

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