Rick Nendza

VP, IT Deal Alert Qualified Sales Opportunities

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

leaky demand generation funnel
Is Your Demand Generation Funnel Limiting Your Sales Potential?

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]

integrated demand generation light bulb
Demand Excellence: Insights on the New Reality of Integrated Demand Generation

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]

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