Rick Nendza

Rick Nendza

VP, Content Product Marketing

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, Content Product Marketing

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

leaky demand generation funnel
Is Your Demand Generation Funnel Limiting Your Sales Potential?

Rick Nendza VP, Content Product Marketing

John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]

integrated demand generation light bulb
Demand Excellence: Insights on the New Reality of Integrated Demand Generation

Rick Nendza VP, Content Product Marketing

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]

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