Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

purchase intent insights fishing
Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

qualified sales opportunities
The Real Deal: The Power of Purchase Intent Insight – TAKE 4

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]

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The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

intent insight
The Real Deal: The Power of Purchase Intent Insight – TAKE 2

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

purchase intent insight
The Real Deal: Proof of the Power of Purchase Intent Insight

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Like you, I try to learn from my peers.  People succeeding at what I’m trying to do.  And one thing that really helps me is a meaty set of facts:  […]

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Don’t Be Sold Media When You Should Be Shown

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

pinocchio
Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

not all data created equalfeaturedimage
Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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