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Vince Bitel

VP of Creative Services

More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

Vince Bitel VP of Creative Services

The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]

Is a Lost Kitty Poster a Study in Good Marketing?

Vince Bitel VP of Creative Services

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

clip art
Teach Your Organization to “Just Say No” to Clipart

Vince Bitel VP of Creative Services

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

graphic designer
3 Questions Marketers Should Ask the Next Graphic Designer They Interview

Vince Bitel VP of Creative Services

Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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