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Vince Bitel

VP of Creative Services

More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

Vince Bitel VP of Creative Services

The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]

Is a Lost Kitty Poster a Study in Good Marketing?

Vince Bitel VP of Creative Services

A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]

intelligence-driven creative
2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Vince Bitel VP of Creative Services

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

clip art
Teach Your Organization to “Just Say No” to Clipart

Vince Bitel VP of Creative Services

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

compelling content - customers or stakeholders
Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Vince Bitel VP of Creative Services

From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]

graphic designer
3 Questions Marketers Should Ask the Next Graphic Designer They Interview

Vince Bitel VP of Creative Services

Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]

The 7 Worst “Drivers” of Content Marketing Strategy – How to Lessen Their Impact

Vince Bitel VP of Creative Services

Everything that I know about content contributors, I learned in rush hour traffic After decades of sitting in traffic, people watching for hours at a time, I’ve come to understand […]

content marketing influence index - icon
Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

Vince Bitel VP of Creative Services

Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

questions shouldnt ask graphic designer
5 Questions a Marketer Should Never Ask a Graphic Designer

Vince Bitel VP of Creative Services

When you are creating your next piece of content or marketing materials, ask yourself what will make it most effective with your audience and drive the most ROI for your […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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