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Vince Bitel

VP of Creative Services

Color use in technology marketing: If you don’t use blue, does your marketing suck?

Vince Bitel VP of Creative Services

I found out that mine does, and I’m okay with it Someone recently forwarded me this infographic, and it immediately reminded me of a meeting years ago, when as a […]

event image
Here Are 3 Reasons IT Pros Will (or Won’t) Attend Your Next Big Event

Vince Bitel VP of Creative Services

A colleague and I recently reminisced about events in the 1990s, and one conference in particular we’d attended when we were both working for the same technology company. The prime […]

DIY brand management
Brand management in the era of DIY: Get tactical

Vince Bitel VP of Creative Services

Some 20-something relatives are shopping for their first house this spring, with big, optimistic thoughts of landing that perfect starter home that ticks off all their boxes. After spending exhaustive […]

complex content strategy
Don’t keep it simple, smarty: Complexity in content strategy promises high engagement

Vince Bitel VP of Creative Services

When I was a kid, I loved to play the Mouse Trap game! I was Rube Goldberg for the afternoon, imagining and then building fascinatingly complex and elegant ways to […]

Visualization process
5 steps to strategic visualization during content creation: reversing a process to be more compelling

Vince Bitel VP of Creative Services

  The stampede of the infographic gold rush has left a lot of humble bar and pie charts littering the shoulders of the visualization trail. Are any of us sympathetic? […]

Both sides of the brain are smart
On Marketing ROI: Your Right Brain Called, and it Misses You Terribly

Vince Bitel VP of Creative Services

If you have a job in marketing, chances are very good you are a right brainer, often making good decisions using experience and gut instinct as your guide. It couldn’t […]

Tired. Boring. Words. In italic. Has the tagline outlived its usefulness?

Vince Bitel VP of Creative Services

Recently I read of the purported demise of the tagline in BtoC marketing. Understandable, I thought, since I doubted the need for someone to translate for me why an ice […]

Use the fattest-tipped magic marker you can find to write – no, draw – your elevator pitch

Vince Bitel VP of Creative Services

Early in my career, first week on the job, my supervisor handed me a crisp sheet of white paper still warm from the laser printer. With a beaming smile: “We […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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